A set of logos and visual brand guidelines with logo specs and variations, color palette, and typography.

Logos

Standard, simplified, and various lockup orientations in the brand's primary colors, alternate-use colors, and grayscale-use colors.

• Standard logo

  

• Simplified logo

  

• Vertical lock-up

  

• Vertical lock-up with tagline

  

• Horizontal lock-up

  

• Horizontal lock-up with tagline

  

Visual Brand Guidelines

Describing the logo's meaning, its variations and alternatives, how to apply and set, and the colors and typography.

• Alternate logos page

  

• Color palette page

  

• Typography page

  

The project spanned 8 months but included a break in between where the team at Seven Valleys Health Coalition asked their community for feedback and selection.

Finding an Identity

For the first phase we met on a weekly or bi-weekly basis for feedback and discussion on the new branding effort. Through a provided research branding report and a series of meetings, themes around 7 valleys, the sun, and agricultural growth, as well as a minimalistic aesthetic surfaced as traits the team wanted the new symbol to have.

Illustrative and geometric ideas

Providing options

A combinations of the different attributes selected by the team was put together so that their community could have some input.

• Idea explanation

  

• Diamond shape logos

  

• Circle shape logos

  

Finalizing the design

After a break of over 3 months and with the community feedback, the design with the logo enclosed in a circle without crown icons became the final design. The color palette increased in saturation and warmth, conveying a ripe and fresh feel the organization was going for.

With a chosen brand name and tagline, the typography was set and kerned.

A prototype, iconography, illustrations, usability testing, and research.

Prototype

This wireframe prototype is for exploring how users move through an event sign up and rsvp payment flow.

Please full-screen the prototype for a better viewing experience.

Iconography

Large 80px icons relating to finance and community

Illustration

Illustrations are meant for the above-the-fold area of the homepage.

A colored version of the Piggy bank illustration

A set of logos and visual brand guidelines with logo specs and variations, color palette, and typography.

Logos

Main and alternate logos in the primary brand colors, inverse logo colors, grayscale-use colors, black, and white.

• Main logo

  

• Alternate logo

  

Visual Brand Guidelines

The book describes the logo's meaning, its variations and alternatives, how to apply and set, and the colors and typography.

• Backside of cover page

  

• Color palette page

  

• Alternate logo page

  

The project spanned 3 months.

Finding a logo form

After discussing some different concepts, we found that the logotype form was most applicable because with the removed o's, many ideas can be represented. Other logo ideas revolved around food, community, and produce.

Illustrative and geometric ideas

Finalizing the design

With the typography set and kerned, the main and alternate logos were finalized.